Renault is trialling interactive online advertising for the first time, using the Coull Engage ad format to run across Lycos.co.uk.

“This follows a very impressive trial with the Boots ‘Here Come the Girls’ ad, testing the Coull Engage interactive video advertising format for the first time on Lycos earlier this year,” says Fiona Smith, Agency Group Head at Lycos. “Renault is already experiencing a high level of brand engagement, with 22% of consumers to-date interacting with the Renault Laguna Sport Tourer during play to book a test drive or request a brochure.”

“Interactive online video advertising provides a significant boost to the versatility of the video format – enabling levels of interaction just not possible before,” says Irfon Watkins, Coull CEO. “The Coull Engage ad format provides detailed reporting on interaction rate and channel performance, providing Renault with insight into what its potential customers are most interested in.”

Coull Engage enables brand marketers and digital marketing agencies to easily create interactive video adverts, delivering unprecedented levels of interactivity and consumer engagement. Coull’s robust reporting tools allow real-time campaign tracking, measurement and monitoring.

For more information on Coull Engage visit www.coull.com