Horse-racing fans planning a trip to this year’s Cheltenham Gold Cup will be able to check out one of its winners long before the famous four-day Jump festival gets underway on Tuesday 11 March.

The racecourse owners are already earmarking one victory rosette for Bristol-based digital agency True Digital following its development of a new website that has sent advance ticket and hospitality sales soaring.

True Digital’s Carolyn Cooper says: “A hallmark of True Digital work is that it combines stylish design with online marketing know-how. So we craft sites that encourage a mutually rewarding engagement for the client and their online visitors. For instance, the new Cheltenham Racecourse site – "www.cheltenham.co.uk ":http://www.cheltenham.co.uk – not only makes it very easy for visitors to find the race meeting they want to attend and plan all aspects of their outing, from finding a parking spot to organising a hotel, but they are also encourage to buy tickets, browse the shop and explore hospitality packages.”

Cooper added: “The reaction from the client has been terrific. They tell us pre-sales for the Cheltenham Gold Cup festival have reached a new high, and that all other sections of the site are doing good business. The feedback from site users is equally good. So, all in all, True Digital is being declared a winner by the Cheltenham Racecourse even before the Gold Cup festival starts.

For more information on the work of True Digital see www.truedigital.co.uk