Coull, a provider of interactive online video publishing platforms, has announced that with funding from Finance South West Growth Fund and the Creative Ventures Group, it is launching two products available to brands and content owners to create and manage interactive online video:

Coull Engage is an online video advertising format, enabling unprecedented levels of interactivity and consumer engagement. Brand marketers and digital marketing agencies can easily create interactive video adverts, with Coull’s robust reporting tools allowing real-time campaign tracking, measurement and monitoring.

Coull Activate is a web application that allows content owners to make any video content interactive – activating objects to link to other sites or additional product information. Content owners can use Coull Activate to monetise product placement; increase consumer dwell time; and control and monitor distribution across the web.

“Coull’s technology allows any video to be made interactive – activating objects to link to another site, product or service,” says Irfon Watkins, Coull CEO. “This offers brands and content owners increased creative scope to incorporate advertising into online video content, in a way that directly engages consumer audiences. Maximising the opportunity presented by the continued surge in consumer use of online video.”

Gillian Kent, former MSN UK managing director and CEO of Propertyfinder.com, has been appointed to the Board of Directors at Coull and will aid establishing Coull as a premium online video advertising format within the digital marketing and publishing sectors. Creative Ventures Group founder Spyro Korsanos also joins the Board at Coull.

“2008 is the year for online video,” adds Gillian Kent. “Coull’s easy-to-use products, combined with their long held expertise in online video, positions them extremely well for success.”

For more information on Coull visit: www.coull.com