The current economic climate is tough for most creative agencies and consultancies.

It’s a fact that there is much less new business around and it is now even more important to hold on to your existing clients, especially as they are being regularly sought after by more and more of your competitors.

Furthermore, for most consultancies the most profitable new business starts with getting more work from your existing clients.

So, how’s it done?

Bristol Media in association with Relationship Audits & Management (RAM) is presenting a one-day masterclass on how to retain and develop business from existing clients. This has proved one of RAM’s most popular seminars over the past few years. It has been designed to suit the current business climate, and to provide you with even more effective ideas, processes and pointers to help your business succeed, even in the most challenging economic environment.

The seminar will be run by Simon Rhind-Tutt from Relationship Audits and Management.

RAM has a huge amount of experience in the marketing services industry and they work with many of the leading agencies in this country and across the world. They are the acknowledged experts in the field of client retention and development. They interview thousands of clients every year and have an outstanding knowledge of what clients really want as well as knowing how this can be practically delivered.

Who should attend

Chairmen, Managing Directors and Board Directors responsible for client service and/or business development in creative, digital, PR, advertising and marketing agencies.

You will learn

Client trends and the implications for the creative industry and your business.

How to change the culture of a consultancy or agency to be receptive to the real value of existing client retention and development.

The 10 fatal mistakes most commonly made.

You will come away with

Proven and practical methods for developing more business from existing clients.

How to write and prepare an existing client development program for your business.

Location: Holland House Hotel, Redcliffe Way, Bristol BS1

Date: Wednesday 28th January 2009

Duration: One full day starting at 9.00 and finishing at 5.00. Lunch will be provided. Please arrive promptly for tea/coffee as we will start at 9.15 sharp!

Cost: This seminar usually costs £499 per person, however Bristol Media, NMP, and the South West RDA are offering up to 40 Bristol Media members the chance to attend this indispensible masterclass for FREE. You must however be an owner or a director of your business to take advantage of this offer. You may invite another member of your team to attend the masterclass at a reduced cost of just £350 per person.

To request a place, please contact Caroline@bristolmedia.co.uk and we’ll confirm your attendance in early January 2009.