Science Museum

Oscar® winners Wallace and Gromit will be at the heart of a major government-backed exhibition at the Science Museum designed to inspire a new generation of British innovators.

The new £2m exhibition was announced by Minister for Intellectual Property, Baroness Delyth Morgan, announced at the Aardman studio yesterday.

The exhibition, due to open in spring 2009, will tap into Wallace and Gromit’s famous flair for invention with interactive exhibits, creative activities and animated displays, all of which will be themed around the fictional characters’ house.

It will also have a serious side – encouraging innovators young and old to protect their intellectual property to ensure they derive the maximum value from their ideas, and to encourage a positive respect for the intellectual property of others.

Baroness Delyth Morgan said:

“Britain has a proud history of inventing and creativity, from the jet engine and the world wide web, through to our creative industries and the Aardman Studio in Bristol. In an increasingly competitive world our future economic prosperity will depend on our ability to translate creativity and ideas into value.

“Young minds hold the key to future discoveries that will change our lives one day. Encouraging innovation with this fun and interactive exhibition is just the first step.”

Nick Park, creator of Wallace and Gromit said:

“Inventiveness has always been central to Wallace’s character and I have sketch books full of Wallace’s eccentric inventions that have never made it to the screen. It is fantastic that Wallace & Gromit can excite young kids about innovation in this way.”

www.aardman.com;

www.wallaceandgromit.com