A new social networking website has been launched in the West of England to improve contacts within the PR and news media industry and to open a window on the world of ‘blogging’ and ‘Twittering’. Basic Web 2.0 tools such as Twitter, which allows users to send ‘news flashes’ around the world to laptops and mobiles, have transformed the business of ‘making and breaking’ the news.

Now a Bristol PR agency has developed www.prBristol.co.uk to stimulate blog debate about Web 2.0 and other industry issues and to share best practice. It also provides a ‘front page’ of up-to-the-minute news from RSS feeds and a less formal social space for ‘meeting and greeting’, called The Watering Hole.

Matt Anderson, Commercial Director of Bristol-based Montage Communications who built the site said:

“Like many other offshoots of the Creative Industries sector, PR is quite fragmented and diverse, taking in PR agencies and in-house staff as well as sole practitioners and freelances prBristol can provide a means of ‘conversation’ on the web and help bring people together.”

Matt continued:

” It will also help journalists to pinpoint stories and pictures that are relevant to them, rather than ploughing through dozens of emails of dubious value.”