Posted by: Pmblackman | 01.10.07
Dave ‘Boy’ Cameron is in Blackpool this week, at a Tory party conference which according to most political commentators is ‘make or break’ for his leadership.
If Dave does badly on the Lancashire coast, then the calls within the Labour Party for Gordon ‘the Big Engine’ Brown to go for a snap election will increase to a deafening roar.
If there is an election – who will be producing the advertising for the Tories? Well, certainly not the agency that brought us the seminal ‘Labour isn’t working’ poster from 1979, and worked for the party up to John Major’s 1992 election victory. This time around – Saatchi & Saatchi are working for Gordon.
At present, the Tories don’t appear to have a creative agency working on their business. This story on brandrepublic.com suggests that they’ve asked a few (with longstanding relationships with the party), but noone wants to commit.
Why? Well, I asked two old friends, both of whom now run major London agencies. Very different characters – one a card carrying Labour party member and activist, the other a true blue Tory – they responded almost as one….
“Any political account will likely cost an agency about £1m on their p&l in the early days. They demand high level resource, only your planning director and CEO will do”
” They are the ultimate ‘committee’ in terms of decision-making along most of the journey and then they tend to become very autocratic and last minute in the last year and gobble up enormous teams, often on 24hr call and so on…you get the picture.”
“I remember sitting outside the ‘labour room’ whilst our CEO and CD spent days on end arguing with senior civil servants, ugh. But don’t quote me….”
Whoops.
So – any Bristol agencies out there fancy giving young Mr Cameron a call? The number is 020 7222 9000
No?
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