The media frenzy around the launch of the controversial 2012 logo has been made far worse thanks to poor PR handling.

Leading the team at Wolff Olins – the brand consultancy paid £400,000 for designing the logo that triggered online petitions and a motion from MPs – was the Chairman, Brian Boylan, who has remained silent on the subject.

This silence has allowed the press and blogs alike to speculate on the origins of the logo. The most popular being the Tizwas logo.

Many may be aware of the online competitions that are ongoing to suggest a replacement. Including the BBC competition that was hastily pulled.

I would like set a new competition and see the Bristol creative submit 2012 logo ideas to this blog, to show the talent and (value for money) that Bristol can provide in supporting the 2012 effort, rather than all the work go to London agencies!

To get the creative juices flowing, you may be interested to know that the Kenyan Olympic team are coming to Bristol in 2012 and the sailing will be taking part in Weymouth too. So you may want to do a 2012 logo for Bristol / South West?!

For those of you interested in the 2012 PR campaign and crisis PR analysis, we have created this on my blog (click on link to view).